Pintrest

Pintrest is described as a tool for collecting and organising everything you love in one space. Pinterest has become one of the world’s biggest and fastest growing social media sites (Pinterest, 2013). People use Pinterest to share videos, for project planning, to create a portfolio and to share images and sites. It has grown dramatically over the past number of years as it was launched in 2010 and after only 2.5 years has an estimated value of 2.5billion (Merino, 2013).

pin

I found my initial encounter with Pinterest to be not the greatest experience as I had no idea how to use the site. I had heard so much about how it is an efficient tool to find information on things you are interested in, but I had no idea how to even search the sites content. Although I found it initially difficult, within 10 minutes of taking the online tutorial, I found it to be a site that I have ever since used. I use it to browse my interests such as fashion, yoga and music. The aspect of Pinterest that find to be most useful is that bloggers and arts organisations use Pinterest to post up and coming gigs, news and music videos. As my main interest for the arts is in the music industry, I have created a board where I share music videos I like, I share my audio files that I have uploaded to my Soundcloud Profile. I also use it as a platform where I archive up and coming Irish Musicians such Kodaline whom I found on Pinterest. .

Here is a link to my exploration of Pinterest

Shoushtari (2013) looks at how brands are using Pinterest to build relationships with customers as they believe that “by pinning relevant material that caters to your audience’s five senses, your customers can get a better idea of what you stand for”. Silicon Republic (2013), highlight how pinterest has developed a new analytics tool called Pinterest Web Analytics that gives users and businesses access to data on what people are pinning the most. As Pinterest allows you to follow users and see what pins are the most popular, As Pinterest allows you to follow users, I have found it a useful tool to keep up to date with businesses and arts organisations that I am interested in. By thoughts on the future of Pinterest is that as more people sign up to the service and upload and share content, it may overtake Instagram as not only can pictures be shared but as discussed above, websites, videos and articles can also be shared with the public.

References:
Merino, F. (2013). Pinterest raising money for $2.5B valuation. Retrieved April 5th, 2013, from Vator News: http://vator.tv/news/2013-02-06-pinterest-raising-money-for-25b-valuation
Pinterest. (2013). About. Retrieved April 5th, 2013, from http://about.pinterest.com/

Shoushtari, A. (2013, January). Importance of Pinterest as an Extension of Your Brand. Retrieved March 1st, 2013, from Social Nomics: http://www.socialnomics.net/2013/01/28/importance-of-pinterest-as-an-extension-of-your-brand/
Silicon Republic. (2013). Pinterest rolls out new web analytics tool for website owners. Retrieved April 5th, 2013, from http://www.siliconrepublic.com/new-media/item/31838-pinterest-rolls-out-new-web/

Bahance

Behance was founded in 2006 and is an online portfolio tool used mostly by creatives in order to both distribute their work and also search for jobs (Dillet, 2012). Behance’s (2013) mission is to build a platform to remove the barriers between talent and opportunity. It is an online media platform that can generate recognition, collaboration and connections across industries, especially the arts sector (Big Spaceship, 2012).
Employers use Behance in the arts sector to advertise jobs and they also use it when recruiting as they search keywords and hashtags to find appropriate applicants http://www.behance.net/about” target=”_blank”>(Behance, 2013). Users can set alerts for jobs such as ‘Architecture, Dublin’ and will be notified when a position is advertised. An example of a company that uses Behance is apple as they search for graphic designers through the social media platform (Shontell & Goodman , 2012).

The main aspect of the site however is the ability to display ones work to be viewed by potential employers. Each profile comes with its own URL address, which can be linked when applying for jobs so that an employer can view an applicant’s online portfolio (Creative Cloud Team Blog, 2013). Here work is displayed along side an ‘About’ section where users can describe themselves and the work they do. From here a viewer can decide to go to the portfolios ‘Work Experience’ section and view the applicants Curriculum Vitae. The user also has the option to link the portfolio to other online accounts such as LinkedIn, Flickr, Twitter, etc. giving a broader impression of themselves, the work they do, and where their interests lie (Behance, 2013).

Users also have the option to view other people work, largely design based such as architecture, graphic design and fashion, but also such fields as music, film and journalism (Behance, 2013). One can also view portfolios set up by existing companies such as Apple, Microsoft, Gensler, and Electronic Arts, simply done by searching using keywords.

In 2013, Behance joined with Adobe to develop their opportunities in the creative industry and to develop their 99U mission to develop creative opportunities on online networking (Glei, 2013). Behance has a advanced website and also has an online application and a book series.

I as a business and arts management student do not have a creative online portfolio but due to the fact that I have an interest in the arts sector often use this media platform to stay engaged in the job opportunities in the arts sector and the creative talent worldwide. From looking at the amount of different portfolio’s valiable to view online and having an understanding as to how the site works, when I am working in the arts sector in the future I will use it to contract work such as if an event company I am working for is looking for a graphic designer. An example of a graphic designer that I found whom I believe uses Behance to its full potential is Glenn Bolton- http://www.behance.net/glennbolton

Behance. (2013). About Behance. Retrieved March 27th, 2013, from http://www.behance.net/about

Big Spaceship. (2012). Behance. Retrieved March 27th, 2013, from Big Spaceship: http://www.bigspaceship.com/2012/08/besting-behance-a-guide-to-creative-networking/

Creative Cloud Team Blog. (2013). Behance ProSite is now included in Creative Cloud complete memberships. Retrieved March 27th, 2013, from http://blogs.adobe.com/creativecloud/behance-prosite-is-now-included/

Dillet, R. (2012). Adobe Acquired Portfolio Service Behance For More Than $150 Million In Cash And Stock. Retrieved March 27th, 2013, from Tech Crunch: http://techcrunch.com/2012/12/21/adobe-acquired-portfolio-service-behance-for-more-than-150-million-in-cash-and-stock/

Glei, J. K. (2013). Looking to the Future: 99U, Behance, and Adobe. Retrieved March 27th, 2013, from http://99u.com/articles/7266/looking-to-the-future-99u-behance-and-adobe

Shontell, A., & Goodman , D. (2012). Meet Behance: Its linked in for creative professionals and apple uses it to poach designers. Retrieved March 27th, 2013, from http://www.businessinsider.com/behance-tour-2012-7?op=1

Exploration of Slideshare and Prezi

Slideshare is a web 2.0 based slide hosting service and is the world’s largest community for sharing presentations (Slideshare, 2013). SlideShare receives 60 million monthly visitors and 130 million page views and it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

When I first heard about Slideshare I was not sure if I would find it useful as I felt I did not have a need to have my presentations online. Although after my first time using the site as a platform to store my presentations I realised its value. I found it to be a very helpful for storing my work online that could be accessed at any time. I use Slideshare to store my work, present my work in class and also to present my work online as you can embed presentations on different media platforms such as WordPress.

You can view my Slideshare projects by clicking on this link: Broadband Project

Slideshare

As Slideshare is a reasonable priced professional sharing platform, Social Media Today (2013) highlight how it can be used to by companies to present products, organise services and business strategy in a clever slide format Soclial Media Today (2013).

Although I find Slideshare to be a useful tool to organise and share my work, I find Prezzi to better suited to my interests as it allows me to create innovative presentations.

On January 30th 2013, Prezi reached a total of having 18million users (Butcher, 2013). Prezi is described by Davis (2012) as an almost futuristic tool that eliminates the need for multiple slides in a presentation.Therefor I believe its user friendly interface and its growing popularity shows it is a valuable tool know how to use as many businesses use prezi in the workplace in order to gain competitive advantage through sales and marketing (Davis, 2012).

My presentations can be viewed on the following site: My Prezzi exploration

Prezi and Slideshare are similar in different ways , although they both have their unique selling points. I found through analysing Davis (2012)’s blog and through interacting with these online sharing platforms that although prezi allows users to use a map to navigate through the presentation instead of a slide stack that you encounter in traditional presentation tools that are found on slideshare. However, Slideshare has one big advantage over Prezi as a SlideShare presentation is searchable and can be indexed by search engines which prezi does not (Davis, 2012). This allows your presentations to be found by others without using direct links.
Over all, I will use both of these sites although I have a preference towards prezi.

Twitter

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Twitter is a social media tool that has become increasingly popular amongst individuals, organisations and politicians. Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting (Twitter, 2013). It has 340,000,000 tweets per day and also has 200,000,000 active users (Twitter, 2013).

I use twitter to interact both socially and professionally and my twitter account can be accessed here: Aisling Ryan on Twitter

A pro for twitter is that within five minutes of looking through my home feed I feel I am up to date with the news, the news in the arts, celebrity gossip and festival and music updates. The fact that I have an Iphone allows me to access twitter anytime, anywhere (NMC,2013). I find Twitter to be a very useful platform to communicate as I use it to post idea’s and to search for local events. The time that Twitter was most benificual to me was when I wanted to get a ticket to go and see the Foals even though it was sold out. I sent a tweet stating that I was looking for tickets and I hashtagged Ticketfairy and within five minutes I was on my way to the concert. I can see how Twitter can continue to grow as I feel there is further opportunity for it to grow as a promotional tool for businesses, especially in the arts sector.
An example of an arts organisation that uses twitter to promote their programme is Project Arts Centre. Project Arts Centre (2013) connects with 7,804 people and has tweeted around 9,000 tweets about their venue. Many other venues use twitter as a free marketing tool such as Mermaid Arts Centre, MCD, Culture Ireland and so on.

Through using Twitter, I would recommend businesses post things that people will enjoy. An interesting blogger who I follow on twitter to keep up to date with the world (in a comical sence) is @darraghdoyle as he tweets about interesting trending topics and social media news.“People will not follow you if you are boring on the internet” (Darragh Doyle)
Social Media Today (2013) also looks at how twitter is used to promote businesses and like Darragh Doyle recognises that continuous online presence is key to online business success.
Another interesting article about how businesses can increase their clientele through increasing their twitter followers is Simply Zesty (2012) as it also suggests tweeting short, catchy and positive tweets that will attract the reader.

Along with new technologies such as Web 2.0 and HTML 5, Twitter has grown from being an online website to a mobile application on smartphones and tablet computing (Twitter, 2013). Silicon Republic (2013) identifies how twitter has launched a new windows 8 application that is more user friendly, as it has a more visual interface and tweets can now include line breaks making them easier to read. The new app is available in 22 languages and therefore can be used globally. “The app has the usual Home, Connect, Discover and Me tabs, but it has also taken on features of the new Microsoft OS, such as the Share and Search charms” (Silicon Republic, 2013). This new twitter app was developed to work with the new windows 8 soft wear in order to develop with users needs and new technologies. This app can be used on Android phones, tablets and computers. Silicon Republic (2013) review this new allocation and discuss how its interface allows users to search, share and communicate more efficiently as these actions can now be done simultaneously.

An advantage to this new technology is that with twitters new interface, the arts industries opportunities to market to the public are growing as it can be accessed through many different mediums. Arts centres can use this opportunity to share more information that will be accessed more conveniently to the public. It can be seen that even before twitter launched their windows 8 app it has a huge presence in people’s personal and professional lives.
Although during a conference that took place at an International Women’s Day event in the RDS that Silicon Republic (2013) reviewed, a con I found was that due twitters popularity amongst the public and businesses is that people need be careful what they post as their personal tweets may be viewed by their employers.

References:

Project Arts Centre. (2013). Twitter. Retrieved March 25th, 2013, from https://twitter.com/projectarts

Social Media Today (2013). Twitter. Retrieved March 30th, 2013, from http://socialmediatoday.com/nina-churchill/1314436/5-ways-increase-your-twitter-followers

Simply Zesty (2013). How to increase your Twitter followers. Retrieved March 30th, 2013, from http://www.simplyzesty.com/social-media/how-to-increase-your-twitter-followers-get-the-audience-you-want/

Silicon Republic (2013). Retrieved March 30th, 2013, from http://www.siliconrepublic.com/new-media/item/31846-wit2013/

Twitter. (2013). About Twitter. Retrieved February 4th, 2013, from https://twitter.com/about

Instagram

instagram-logo-new2

Instagram is described as a Fast, Beautiful and Fun way to share photographs with friends and family (Instagram, 2013). Instagram provides features to enhance photographs and also provides a platform to share these photos on Instagram, and also on other social media sites such as Facebook and Twitter (Instagram, 2013). Marsh (2013) states that Instagram has an online community of over 100million users.Instagram is a free application that can be used on smartphones and as smartphones are becoming increasingly popular so is the Instagram application. I use Instagram as a social space to share photographs, but it can also be used within the arts as a platform to share photos of arts events. The application allows me to tag people and organisations in my photos and also allows hash tags ‘#’ which means my photo can be searched as its hash tagged. I use Instagram on a daily basis to share pictures of events, concerts, products, places, themselves and even the food they are eating. Not only do I use it to follow friends but due to its popularity amongst the celebrity world, I use it to follow celebrity’s lives and learn about new films and music that is coming out.

The NMC report (2012) identifies technologies that are becoming increasingly popular and one of these technologies is ‘mobile applications’. Due to the increased popularity of mobile applications, it is not a surprise to see applications such as Instagram changing its policies to adapt to the changing environment.

Here is a link to my Instagram

On January 19th 2013, Instagram changed its terms and privacy policy. One of the changes made was that the user is responsible for what is posted to their online account which protects them from being sued for Defamation in the 2009 Statute Act. Another change that caused controversy with users and social media websites was that the user’s information may be shared by businesses that are legally connected to Instagram (Instagram, 2013). It was said that Instagram had the capability to sell users photographs for advertisements, which lead to users cancelling their accounts (First Post Technology, 2013). “Advertising is one of many ways that Instagram can become a self-sustaining business, but not the only one. Our intention in updating the terms was to communicate that we’d like to experiment with innovative advertising that feels appropriate on Instagram” (Kennedy, 2013).
Although this was incorrect, Instagram had to publicly publish an article to explain clearly its terms of use. They released a statement stating that they were working on updating the language at which they communicated their change in privacy terms in order to make it clear to their users that their information will not be sold (Kennedy, 2013). It turned out that in order to keep your photos private, all that has to be altered is the user’s privacy settings (Instagram, 2013). Although this statement was released, I still feel apprehensive as to what I post on Instagram, which I feel is a negative aspect to the site.

I now think it is clear from the public’s reactions to Instagram’s policy changes and the posts made by new media bloggers that social media websites have to be cautious when changing policies or introducing new technologies. Although Instagram caused a stir in the social media world, it is clear Instagram are continuing to grow as 90 million people use the site to share photos on a monthly basis Costanza, 2013)

My Images

Facebook Graph Search

Facebook began in 2004 in the dorm room of a Harvard phycology student, Mark Zuckerberg. In 2004 Facebook was known as ‘The Facebook’ but in 2005 it became known as ‘Facebook,’ as it bought the web address Facebook.com for 200,000 dollars (Phillips, 2007). Originally Facebook was only available to Harvard students and within twenty four hours, 1,200 people had joined the social networking site (Phillips, 2007). Due to its increase in popularity, Facebook began to expand to elite universities in America and reached England universities by 2005. Now Facebook can be used by anyone who has a registered email account. On the second of February, Facebook had a global audience of 971,423,320 people, making it one of the world’s largest social networking sites (Social Bakers, 2013).

I joined Facebook in 2007 and over the past 6 years I have noticed huge developments in the site. I feel the pros of having Facebook are the features as I use them regularly. These include sharing photo’s, videos, comments, Facebook chat, sharing files, advertising, event pages, promotional pages, like pages and advertising (Facebook, 2013). I use Facebook for both personal and academic work as I have group pages where I communicate with my friends about social events and I also am a part of work group plages where we organised assignments.
This is my Facebook Profile Page

Facebook

An example of when I used Facebook academically was during a video project where we used Facebook as a platform for scheduling filming times. One of the newest features which I am excited to start using is Facebook ‘Graph Search’.

New

“Graph Search is the latest development from Facebook that will revolutionise the way we search for information” (Stumpf, 2013). Stumpf (2013) discusses how unlike a regular web search which takes key words and delivers results relative to those words, ‘Graph Search’ takes more detailed phrases and with the Bing search engine delivers results combining people, places, photos and shared content on Facebook. This form of search allows the user to find information that is more specific to what it is they are looking for. It can be used to search what your friends are doing or have done, and it can also be used within the arts to track who has attended past events. A way I believe I can use this in the future is in the line of work I am interested in (Project management for music gigs). An example of this could be if users have checked in at your event, and the event company search who has attended this event, a list of all the users who checked in would come up. As Simplyzesty (2013) notes, in order for businesses to benefit from Facebook’s ‘Graph Search’, they need to fill out their profiles as much as possible in order to be found by users.

According to Stumpf (2013), Graph Search can answer a set of questions that no one else can answer, making it unique to anything that already exists. A concern that may arise for users is privacy settings, but this issue can be avoided as people can alter their privacy settings to only allow friends to access information (Stumpf, 2013).
Within twenty four hours that Facebook Graph Search was launched, more than a quarter of a million users visited the site (Scott, 2013). This graph search service has been a hot topic amongst journals and blogs in the recent days.

Social Media today (2013), discusses how Graph search can be used as a platform for recruitment. My main concerns for its use as a recruitment tool instead of linked in is that only information that is public can be accessed, and you can only view private information if it belongs to a friend in your network (Yankelev, 2013). Yankelev (2013) believes that in order for Facebook Graph Search to be successful depends on its users approach to their Facebook pages. If their pages are consisting of personal content they will not provide the information employers will be looking for (Yankelev, 2013). Simplyzesty (2013) points out, Graph search data is dependent on what the user puts on their pages which differs from other social media networks such as linked, Foursquare and Yelp. As discussed above, this website cannot be compared to other social media platforms such as Google, as unlike the ‘Google Search’, it keeps social and organic material together in a coherent way (Simplyzesty, 2013). I believe that con for Graph Search is that everything you search for is relevant to your own profile and your friends, whereas the Google search looks at the wider web.
At the moment Graph Search a new technology that needs time to establish itself and it is exciting to see where the new technology will take Facebook next.

References:

Facebook. (2013). About Facebook. Retrieved February 3rd, 2013, from Facebook: http://www.facebook.com/facebook

Phillips, S. (2007). A brief history of Facebook. Retrieved February 3rd, 2013, from The Guardian: http://www.guardian.co.uk/technology/2007/jul/25/media.newmedia

Scott, T. (2013). Actual Facebook Graph Searchers. Retrieved February 3rd, 2013, from Actual Facebook Graph Searches: http://actualfacebookgraphsearches.tumblr.com/

Social Bakers. (2013). Facebook Analytics . Retrieved February 3rd, 2013, from Check Facebook: www.checkfacebook.com

Stumpf, E. (2013). Facebook Graph Search to Help Target Clients. Retrieved February 3rd, 2013, from The Press Enterprise: http://www.pe.com/business/business-columns/ask-eydie-headlines/20130201-facebook-graph-search-to-help-target-clients.ece

Social Media Today. (2013). Facebook Graph Search Demystified. Retrieved March 8th, 2013, from http://socialmediatoday.com/zachary-chastain/1178146/facebook-graph-search-demystified

Yankelev, O. (2013, February 1st). Is Facebook Graph Search (Not LinkedIn) the Future of Recruiting? Retrieved February 3rd, 2013, from Social Media Today: http://socialmediatoday.com/oriyankelev/1204926/facebook-graph-search-not-linkedin-future-recruiting