Bahance

Behance was founded in 2006 and is an online portfolio tool used mostly by creatives in order to both distribute their work and also search for jobs (Dillet, 2012). Behance’s (2013) mission is to build a platform to remove the barriers between talent and opportunity. It is an online media platform that can generate recognition, collaboration and connections across industries, especially the arts sector (Big Spaceship, 2012).
Employers use Behance in the arts sector to advertise jobs and they also use it when recruiting as they search keywords and hashtags to find appropriate applicants http://www.behance.net/about” target=”_blank”>(Behance, 2013). Users can set alerts for jobs such as ‘Architecture, Dublin’ and will be notified when a position is advertised. An example of a company that uses Behance is apple as they search for graphic designers through the social media platform (Shontell & Goodman , 2012).

The main aspect of the site however is the ability to display ones work to be viewed by potential employers. Each profile comes with its own URL address, which can be linked when applying for jobs so that an employer can view an applicant’s online portfolio (Creative Cloud Team Blog, 2013). Here work is displayed along side an ‘About’ section where users can describe themselves and the work they do. From here a viewer can decide to go to the portfolios ‘Work Experience’ section and view the applicants Curriculum Vitae. The user also has the option to link the portfolio to other online accounts such as LinkedIn, Flickr, Twitter, etc. giving a broader impression of themselves, the work they do, and where their interests lie (Behance, 2013).

Users also have the option to view other people work, largely design based such as architecture, graphic design and fashion, but also such fields as music, film and journalism (Behance, 2013). One can also view portfolios set up by existing companies such as Apple, Microsoft, Gensler, and Electronic Arts, simply done by searching using keywords.

In 2013, Behance joined with Adobe to develop their opportunities in the creative industry and to develop their 99U mission to develop creative opportunities on online networking (Glei, 2013). Behance has a advanced website and also has an online application and a book series.

I as a business and arts management student do not have a creative online portfolio but due to the fact that I have an interest in the arts sector often use this media platform to stay engaged in the job opportunities in the arts sector and the creative talent worldwide. From looking at the amount of different portfolio’s valiable to view online and having an understanding as to how the site works, when I am working in the arts sector in the future I will use it to contract work such as if an event company I am working for is looking for a graphic designer. An example of a graphic designer that I found whom I believe uses Behance to its full potential is Glenn Bolton- http://www.behance.net/glennbolton

Behance. (2013). About Behance. Retrieved March 27th, 2013, from http://www.behance.net/about

Big Spaceship. (2012). Behance. Retrieved March 27th, 2013, from Big Spaceship: http://www.bigspaceship.com/2012/08/besting-behance-a-guide-to-creative-networking/

Creative Cloud Team Blog. (2013). Behance ProSite is now included in Creative Cloud complete memberships. Retrieved March 27th, 2013, from http://blogs.adobe.com/creativecloud/behance-prosite-is-now-included/

Dillet, R. (2012). Adobe Acquired Portfolio Service Behance For More Than $150 Million In Cash And Stock. Retrieved March 27th, 2013, from Tech Crunch: http://techcrunch.com/2012/12/21/adobe-acquired-portfolio-service-behance-for-more-than-150-million-in-cash-and-stock/

Glei, J. K. (2013). Looking to the Future: 99U, Behance, and Adobe. Retrieved March 27th, 2013, from http://99u.com/articles/7266/looking-to-the-future-99u-behance-and-adobe

Shontell, A., & Goodman , D. (2012). Meet Behance: Its linked in for creative professionals and apple uses it to poach designers. Retrieved March 27th, 2013, from http://www.businessinsider.com/behance-tour-2012-7?op=1

Exploration of Slideshare and Prezi

Slideshare is a web 2.0 based slide hosting service and is the world’s largest community for sharing presentations (Slideshare, 2013). SlideShare receives 60 million monthly visitors and 130 million page views and it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

When I first heard about Slideshare I was not sure if I would find it useful as I felt I did not have a need to have my presentations online. Although after my first time using the site as a platform to store my presentations I realised its value. I found it to be a very helpful for storing my work online that could be accessed at any time. I use Slideshare to store my work, present my work in class and also to present my work online as you can embed presentations on different media platforms such as WordPress.

You can view my Slideshare projects by clicking on this link: Broadband Project

Slideshare

As Slideshare is a reasonable priced professional sharing platform, Social Media Today (2013) highlight how it can be used to by companies to present products, organise services and business strategy in a clever slide format Soclial Media Today (2013).

Although I find Slideshare to be a useful tool to organise and share my work, I find Prezzi to better suited to my interests as it allows me to create innovative presentations.

On January 30th 2013, Prezi reached a total of having 18million users (Butcher, 2013). Prezi is described by Davis (2012) as an almost futuristic tool that eliminates the need for multiple slides in a presentation.Therefor I believe its user friendly interface and its growing popularity shows it is a valuable tool know how to use as many businesses use prezi in the workplace in order to gain competitive advantage through sales and marketing (Davis, 2012).

My presentations can be viewed on the following site: My Prezzi exploration

Prezi and Slideshare are similar in different ways , although they both have their unique selling points. I found through analysing Davis (2012)’s blog and through interacting with these online sharing platforms that although prezi allows users to use a map to navigate through the presentation instead of a slide stack that you encounter in traditional presentation tools that are found on slideshare. However, Slideshare has one big advantage over Prezi as a SlideShare presentation is searchable and can be indexed by search engines which prezi does not (Davis, 2012). This allows your presentations to be found by others without using direct links.
Over all, I will use both of these sites although I have a preference towards prezi.

Twitter

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Twitter is a social media tool that has become increasingly popular amongst individuals, organisations and politicians. Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting (Twitter, 2013). It has 340,000,000 tweets per day and also has 200,000,000 active users (Twitter, 2013).

I use twitter to interact both socially and professionally and my twitter account can be accessed here: Aisling Ryan on Twitter

A pro for twitter is that within five minutes of looking through my home feed I feel I am up to date with the news, the news in the arts, celebrity gossip and festival and music updates. The fact that I have an Iphone allows me to access twitter anytime, anywhere (NMC,2013). I find Twitter to be a very useful platform to communicate as I use it to post idea’s and to search for local events. The time that Twitter was most benificual to me was when I wanted to get a ticket to go and see the Foals even though it was sold out. I sent a tweet stating that I was looking for tickets and I hashtagged Ticketfairy and within five minutes I was on my way to the concert. I can see how Twitter can continue to grow as I feel there is further opportunity for it to grow as a promotional tool for businesses, especially in the arts sector.
An example of an arts organisation that uses twitter to promote their programme is Project Arts Centre. Project Arts Centre (2013) connects with 7,804 people and has tweeted around 9,000 tweets about their venue. Many other venues use twitter as a free marketing tool such as Mermaid Arts Centre, MCD, Culture Ireland and so on.

Through using Twitter, I would recommend businesses post things that people will enjoy. An interesting blogger who I follow on twitter to keep up to date with the world (in a comical sence) is @darraghdoyle as he tweets about interesting trending topics and social media news.“People will not follow you if you are boring on the internet” (Darragh Doyle)
Social Media Today (2013) also looks at how twitter is used to promote businesses and like Darragh Doyle recognises that continuous online presence is key to online business success.
Another interesting article about how businesses can increase their clientele through increasing their twitter followers is Simply Zesty (2012) as it also suggests tweeting short, catchy and positive tweets that will attract the reader.

Along with new technologies such as Web 2.0 and HTML 5, Twitter has grown from being an online website to a mobile application on smartphones and tablet computing (Twitter, 2013). Silicon Republic (2013) identifies how twitter has launched a new windows 8 application that is more user friendly, as it has a more visual interface and tweets can now include line breaks making them easier to read. The new app is available in 22 languages and therefore can be used globally. “The app has the usual Home, Connect, Discover and Me tabs, but it has also taken on features of the new Microsoft OS, such as the Share and Search charms” (Silicon Republic, 2013). This new twitter app was developed to work with the new windows 8 soft wear in order to develop with users needs and new technologies. This app can be used on Android phones, tablets and computers. Silicon Republic (2013) review this new allocation and discuss how its interface allows users to search, share and communicate more efficiently as these actions can now be done simultaneously.

An advantage to this new technology is that with twitters new interface, the arts industries opportunities to market to the public are growing as it can be accessed through many different mediums. Arts centres can use this opportunity to share more information that will be accessed more conveniently to the public. It can be seen that even before twitter launched their windows 8 app it has a huge presence in people’s personal and professional lives.
Although during a conference that took place at an International Women’s Day event in the RDS that Silicon Republic (2013) reviewed, a con I found was that due twitters popularity amongst the public and businesses is that people need be careful what they post as their personal tweets may be viewed by their employers.

References:

Project Arts Centre. (2013). Twitter. Retrieved March 25th, 2013, from https://twitter.com/projectarts

Social Media Today (2013). Twitter. Retrieved March 30th, 2013, from http://socialmediatoday.com/nina-churchill/1314436/5-ways-increase-your-twitter-followers

Simply Zesty (2013). How to increase your Twitter followers. Retrieved March 30th, 2013, from http://www.simplyzesty.com/social-media/how-to-increase-your-twitter-followers-get-the-audience-you-want/

Silicon Republic (2013). Retrieved March 30th, 2013, from http://www.siliconrepublic.com/new-media/item/31846-wit2013/

Twitter. (2013). About Twitter. Retrieved February 4th, 2013, from https://twitter.com/about