Instagram is described as a Fast, Beautiful and Fun way to share photographs with friends and family (Instagram, 2013). Instagram provides features to enhance photographs and also provides a platform to share these photos on Instagram, and also on other social media sites such as Facebook and Twitter (Instagram, 2013). Marsh (2013) states that Instagram has an online community of over 100million users.Instagram is a free application that can be used on smartphones and as smartphones are becoming increasingly popular so is the Instagram application. I use Instagram as a social space to share photographs, but it can also be used within the arts as a platform to share photos of arts events. The application allows me to tag people and organisations in my photos and also allows hash tags ‘#’ which means my photo can be searched as its hash tagged. I use Instagram on a daily basis to share pictures of events, concerts, products, places, themselves and even the food they are eating. Not only do I use it to follow friends but due to its popularity amongst the celebrity world, I use it to follow celebrity’s lives and learn about new films and music that is coming out.
The NMC report (2012) identifies technologies that are becoming increasingly popular and one of these technologies is ‘mobile applications’. Due to the increased popularity of mobile applications, it is not a surprise to see applications such as Instagram changing its policies to adapt to the changing environment.
Here is a link to my Instagram
I now think it is clear from the public’s reactions to Instagram’s policy changes and the posts made by new media bloggers that social media websites have to be cautious when changing policies or introducing new technologies. Although Instagram caused a stir in the social media world, it is clear Instagram are continuing to grow as 90 million people use the site to share photos on a monthly basis Costanza, 2013)