Facebook Graph Search

Facebook began in 2004 in the dorm room of a Harvard phycology student, Mark Zuckerberg. In 2004 Facebook was known as ‘The Facebook’ but in 2005 it became known as ‘Facebook,’ as it bought the web address Facebook.com for 200,000 dollars (Phillips, 2007). Originally Facebook was only available to Harvard students and within twenty four hours, 1,200 people had joined the social networking site (Phillips, 2007). Due to its increase in popularity, Facebook began to expand to elite universities in America and reached England universities by 2005. Now Facebook can be used by anyone who has a registered email account. On the second of February, Facebook had a global audience of 971,423,320 people, making it one of the world’s largest social networking sites (Social Bakers, 2013).

I joined Facebook in 2007 and over the past 6 years I have noticed huge developments in the site. I feel the pros of having Facebook are the features as I use them regularly. These include sharing photo’s, videos, comments, Facebook chat, sharing files, advertising, event pages, promotional pages, like pages and advertising (Facebook, 2013). I use Facebook for both personal and academic work as I have group pages where I communicate with my friends about social events and I also am a part of work group plages where we organised assignments.
This is my Facebook Profile Page


An example of when I used Facebook academically was during a video project where we used Facebook as a platform for scheduling filming times. One of the newest features which I am excited to start using is Facebook ‘Graph Search’.


“Graph Search is the latest development from Facebook that will revolutionise the way we search for information” (Stumpf, 2013). Stumpf (2013) discusses how unlike a regular web search which takes key words and delivers results relative to those words, ‘Graph Search’ takes more detailed phrases and with the Bing search engine delivers results combining people, places, photos and shared content on Facebook. This form of search allows the user to find information that is more specific to what it is they are looking for. It can be used to search what your friends are doing or have done, and it can also be used within the arts to track who has attended past events. A way I believe I can use this in the future is in the line of work I am interested in (Project management for music gigs). An example of this could be if users have checked in at your event, and the event company search who has attended this event, a list of all the users who checked in would come up. As Simplyzesty (2013) notes, in order for businesses to benefit from Facebook’s ‘Graph Search’, they need to fill out their profiles as much as possible in order to be found by users.

According to Stumpf (2013), Graph Search can answer a set of questions that no one else can answer, making it unique to anything that already exists. A concern that may arise for users is privacy settings, but this issue can be avoided as people can alter their privacy settings to only allow friends to access information (Stumpf, 2013).
Within twenty four hours that Facebook Graph Search was launched, more than a quarter of a million users visited the site (Scott, 2013). This graph search service has been a hot topic amongst journals and blogs in the recent days.

Social Media today (2013), discusses how Graph search can be used as a platform for recruitment. My main concerns for its use as a recruitment tool instead of linked in is that only information that is public can be accessed, and you can only view private information if it belongs to a friend in your network (Yankelev, 2013). Yankelev (2013) believes that in order for Facebook Graph Search to be successful depends on its users approach to their Facebook pages. If their pages are consisting of personal content they will not provide the information employers will be looking for (Yankelev, 2013). Simplyzesty (2013) points out, Graph search data is dependent on what the user puts on their pages which differs from other social media networks such as linked, Foursquare and Yelp. As discussed above, this website cannot be compared to other social media platforms such as Google, as unlike the ‘Google Search’, it keeps social and organic material together in a coherent way (Simplyzesty, 2013). I believe that con for Graph Search is that everything you search for is relevant to your own profile and your friends, whereas the Google search looks at the wider web.
At the moment Graph Search a new technology that needs time to establish itself and it is exciting to see where the new technology will take Facebook next.


Facebook. (2013). About Facebook. Retrieved February 3rd, 2013, from Facebook: http://www.facebook.com/facebook

Phillips, S. (2007). A brief history of Facebook. Retrieved February 3rd, 2013, from The Guardian: http://www.guardian.co.uk/technology/2007/jul/25/media.newmedia

Scott, T. (2013). Actual Facebook Graph Searchers. Retrieved February 3rd, 2013, from Actual Facebook Graph Searches: http://actualfacebookgraphsearches.tumblr.com/

Social Bakers. (2013). Facebook Analytics . Retrieved February 3rd, 2013, from Check Facebook: www.checkfacebook.com

Stumpf, E. (2013). Facebook Graph Search to Help Target Clients. Retrieved February 3rd, 2013, from The Press Enterprise: http://www.pe.com/business/business-columns/ask-eydie-headlines/20130201-facebook-graph-search-to-help-target-clients.ece

Social Media Today. (2013). Facebook Graph Search Demystified. Retrieved March 8th, 2013, from http://socialmediatoday.com/zachary-chastain/1178146/facebook-graph-search-demystified

Yankelev, O. (2013, February 1st). Is Facebook Graph Search (Not LinkedIn) the Future of Recruiting? Retrieved February 3rd, 2013, from Social Media Today: http://socialmediatoday.com/oriyankelev/1204926/facebook-graph-search-not-linkedin-future-recruiting